When listeners like you decide to take a leadership role in the mission of WERS, big things can happen.
During the Live Music Week fundraiser, our programs periodically feature matching gifts. It works like this -- one donor, or a team of donors, pledge to match each gift within a certain amount of time, and up to a certain amount of money.
Matching gifts during Live Music Week make a big impact. How big? We’ve seen giving increase as much as 189% when a donor has provided a matching gift.
What are Matching Gifts?
Matching gifts are promises by major donors to double the donation of others up to a pre-determined dollar amount, and are the number one way the station raises money during Live Music Week. Incredibly effective at encouraging listeners to make their very first donation, matching gifts raise dollars key to the long-term stability of station revenue.
“Even when we’re physically apart, I feel incredibly connected to others through the power of music thanks to 88-9. But here’s the thing – they can’t do it alone.”
- The Wollam Family from Norwell, $3,000 matching gift donors from Live Music Week, Fall 2020
“In the past few months, I’ve come to realize how truly essential WERS is to me, and that I will continue to do everything I can to support this community institution.”
- David from Boston, $5,000 matching gift donor from Live Music Week, Fall 2020
Frequently Asked Questions:
Can I give anonymously? Yes!
Can my company make a matching gift? Sure! In the past, we’ve welcomed businesses small and large, local and national, to the airwaves to help us fundraise for the station.
Can I make my gift over time? Absolutely. Pledges can be broken into smaller monthly payments so long as they’re paid before the end of the fiscal year (June 2021).