WERS 88.9 fm - WERS Underwriting
Thank you for considering WERS as part of your Marketing mix. 
WERS was the first public radio station in Boston, and began operating in 1949. It is professionally managed, student operated, and broadcasts 24 hours a day, seven days a week. Recently the Princeton Review named WERS the Nation’s Top College Radio station. WERS broadcasts more live performances than any other radio station in Boston.
WERS listeners are well educated, affluent, extremely loyal, and not button pushes. Their loyalty to WERS extends to the businesses they support and products they buy. This is a loyalty you just don't find everyday and you can reach this audience through your Underwriting Support on WERS radio along with our website. Your Underwriting Support on WERS can generate "top of mind" awareness for your business. It helps you reach new customers, and is a long-term investment in your business or organization. Your Underwriting messages will always stand out, because they are heard in a clutter free environment, as we only air a total of one minute of underwriting announcements every hour.
WERS offers custom designed “Underwriting Packages” to fit your needs which include on-air messages, web page sponsorship placement, hyperlinks to your site, and live events. The WERS Underwriting Department will work with you to build a package that fits your overall marketing strategy. These packages can be purchased to cover either the metropolitan Boston area, the South Coast region, or across our entire listening area.
Coverage Map
WERS Broadcasting Coverage
88.9-Metro Boston- covering-Southern NH to Worcester and Plymouth
96.5-New Bedford and the South Coast of Massachusetts
101.5-Gloucester
Public Radio Offers Many Unique Benefits
80% of public radio listeners have a higher opinion of a company when they find out if supports public radio
75% believe that when price and quality are equal, they prefer to buy products from companies, businesses and organizations that support public radio
58% believe that the businesses and companies they hear in business support announcements on public radio are more credible than those they hear advertising on commercial radio
Source: Edison Media Research
WERS & Public Radio Listener Profile
50.6% of WERS listeners earn over $75,000.00 a year
28.5% earn over $100,000.00 a year
60.6 % of WERS listeners own their own home
79.3 % of WERS listeners are college graduates
31.3% of WERS listeners have earned a graduate degree
73% of WERS listeners plan to attend a concert in the next 3-6 months
69.1% of WERS listeners plan to travel for their vacation this year
Source: station callout research March/June 2008
A Quick Guide to WERS Underwriting Support for On-Air Copy
As defined by FCC standards, Underwriting Support messages on WERS are factual and concise. For many businesses and organizations, this format provides an excellent opportunity to define their product, service or event in clear, honest language, and to direct listeners to a phone number, website, or location for more detailed information. All announcements begin with a consistent opening that includes the business or organization's name. Then 20 seconds may be devoted to information about the business or institution and the products or services you provide. This information might include the following:
A value-neutral description of your organization and its offering
The location and/or duration of your business
A phone number and/or web address for your organization
Event information (time, place and description)
FCC guidelines prohibit public radio Underwriting Support messages from containing any of the following:
Qualitative, comparative or promotional statements
Calls to action, pricing information and inducements to buy or sell
Advocacy, ambiguous or misleading statements
Pre-produced announcements
For more information as to how to get started call our Director of Underwriting, Peter Crawford at 617-824-3993 or email peter_crawford@emerson.edu.
WERS was the first public radio station in Boston, and began operating in 1949. It is professionally managed, student operated, and broadcasts 24 hours a day, seven days a week. Recently the Princeton Review named WERS the Nation’s Top College Radio station. WERS broadcasts more live performances than any other radio station in Boston.
WERS listeners are well educated, affluent, extremely loyal, and not button pushes. Their loyalty to WERS extends to the businesses they support and products they buy. This is a loyalty you just don't find everyday and you can reach this audience through your Underwriting Support on WERS radio along with our website. Your Underwriting Support on WERS can generate "top of mind" awareness for your business. It helps you reach new customers, and is a long-term investment in your business or organization. Your Underwriting messages will always stand out, because they are heard in a clutter free environment, as we only air a total of one minute of underwriting announcements every hour.
WERS offers custom designed “Underwriting Packages” to fit your needs which include on-air messages, web page sponsorship placement, hyperlinks to your site, and live events. The WERS Underwriting Department will work with you to build a package that fits your overall marketing strategy. These packages can be purchased to cover either the metropolitan Boston area, the South Coast region, or across our entire listening area.
Coverage Map
WERS Broadcasting Coverage
88.9-Metro Boston- covering-Southern NH to Worcester and Plymouth
96.5-New Bedford and the South Coast of Massachusetts
101.5-Gloucester
Public Radio Offers Many Unique Benefits
80% of public radio listeners have a higher opinion of a company when they find out if supports public radio
75% believe that when price and quality are equal, they prefer to buy products from companies, businesses and organizations that support public radio
58% believe that the businesses and companies they hear in business support announcements on public radio are more credible than those they hear advertising on commercial radio
Source: Edison Media Research
WERS & Public Radio Listener Profile
50.6% of WERS listeners earn over $75,000.00 a year
28.5% earn over $100,000.00 a year
60.6 % of WERS listeners own their own home
79.3 % of WERS listeners are college graduates
31.3% of WERS listeners have earned a graduate degree
73% of WERS listeners plan to attend a concert in the next 3-6 months
69.1% of WERS listeners plan to travel for their vacation this year
Source: station callout research March/June 2008
A Quick Guide to WERS Underwriting Support for On-Air Copy
As defined by FCC standards, Underwriting Support messages on WERS are factual and concise. For many businesses and organizations, this format provides an excellent opportunity to define their product, service or event in clear, honest language, and to direct listeners to a phone number, website, or location for more detailed information. All announcements begin with a consistent opening that includes the business or organization's name. Then 20 seconds may be devoted to information about the business or institution and the products or services you provide. This information might include the following:
A value-neutral description of your organization and its offering
The location and/or duration of your business
A phone number and/or web address for your organization
Event information (time, place and description)
FCC guidelines prohibit public radio Underwriting Support messages from containing any of the following:
Qualitative, comparative or promotional statements
Calls to action, pricing information and inducements to buy or sell
Advocacy, ambiguous or misleading statements
Pre-produced announcements
For more information as to how to get started call our Director of Underwriting, Peter Crawford at 617-824-3993 or email peter_crawford@emerson.edu.
